Brand Awareness

This month’s winner for our Campaign of the Month award goes to Robin Hood Energy and their fantastic Brand Awareness campaign using Double Deck Mega Rear Adverts.

Robin Hood Energy has been a client of ours since 2016 and has used a variety of different panel types for their many campaigns, ranging from bus T-Sides and Supersides to Tram Super Squares, Tram T-Sides and 6 Sheets.

Their most recent order was for 4 Double Deck Mega Rears on Nottingham City Transport as they want to increase their brand awareness in the Nottingham area. Double Deck Mega Rears showcase your brand across the entire back of the bus, which results in an unavoidable ‘road block advert’ for drivers and pedestrians alike. This campaign for Robin Hood Energy utilises the space perfectly and displays their brand to its full potential; powerful brand awareness perfection! Read more »

Unmissable Advertising

Bus advertising is a fantastic medium for reaching potential customers with unmissable advertising because the audience options are endless. From smaller, interior bus advertising sites to a fully-wrapped double-decker bus, you can target your audience with a high frequency, creating a repetitive message out in your designated area.

This photo of Cafe Mash, our winners for this month’s action photo of the month, highlights this fact perfectly; buses are quite simply everywhere! They, therefore, provide high-impact advertising to a vast audience on a regular basis. What’s not to love?

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Nottinghamshire Police Recruitment Advert

Nottinghamshire Police has been a client of Adverta’s for around six years now and chose to publicise their latest recruitment drive with a variety of tram stop and bus advertising.

The Force aimed to recruit from the widest pool of people, including individuals who can speak other languages, understand other cultures and lifestyles and are willing to benefit the local community. They targeted hard-to-reach communities and ran an outdoor advertising campaign for recruitment.
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Advertising on a Budget

Do you need to raise awareness of your shop’s location or brand? Do you love the idea of seeing your advert on a bus in your area but are unsure where to start with advertising on a budget? We are currently managing an advertising campaign for no less than 10 shops on one bus advert in the Leicester area!

Amy, one of our Account Managers, had attended a pre-booked appointment in Leicester and decided to head to nearby shops afterwards to promote bus advertising in the local area. The area is known as Stoneygate shopping district, based on Allendale Road and Francis Street, and houses around 50 designer shops and eateries with free parking available. Read more »

Advertising in the North East

It’s a double victory for Durham Cathedral this month at Adverta’s Head Quarters! Not only have they won Campaign of the Month, they also stole the show in our Photo of the Month competition as well! This winning photo was taken by Lottie; our RAM that handles bus advertising in the North East. It captures the Durham Cathedral bus next to the set for the new Avengers film! Has advertising in the North East ever been so high-profile?!   Read more »

Effective Advertising

Walk into a town or city and really stop to look around; you are instantly ambushed by messages. These may come from shops trying to tempt you in with the idea of a special offer, events being advertised on flyers in shop windows, or companies simply advertising their brand.

The first couple of times that you see an advert, your subconscious may catch it but not register it fully. It could well take a few more times for you to really take notice and be able to recall seeing the advert or message within it.

The New York Times best seller, ‘The Audacity to Win’ by David Plouffe (Barack Obama’s 2008 campaign manager who ‘marketed’ Obama to the public Read more »

Nottingham Tram Advertising

This month’s advertising action photo winner is the Nottingham Tram Advertising campaign by Jet 2 with this flying high bridge picture. The photo was taken by our Sales and Commercial Director, Mike Terry, whilst walking around the busy Nottingham city centre.

Ranking as the UK’s third largest holiday operator, Jet2holidays offer protected packages for holidays and city breaks. They have various tempting destinations, including Europe, the Mediterranean, and The Canaries. With 1000s of hotel options available you can choose the perfect place for you. Not only that, the whopping 22 kg baggage allows plenty of space for all those essential holiday treats! Read more »

Advertising

January’s advertising Campaign of the Month goes to Prince Bishops Homes with their fantastic Super Rears in the North East.

Prince Bishops Homes offers a stunning selection of homes to buy and rent across the North East. Their mission is to provide customers with quality, flexible housing solutions. As well as offering rental options, they also offer a variety of different options that enables renters to buy their homes!

At Prince Bishops Homes, they offer a broad range of support mechanisms to allow people to buy their rented home after a period of time. This is done by using something they refer to as ‘generation rent’. This model allows those that wouldn’t normally have access to a mortgage, whether that be due to lack of savings, low credit, zero-hour contracts or historical credit issues, a chance to buy a place to call home.  Read more »

Richard Watkinson & Partners Bus Advert Melton Leicestershire

This month’s title of Action Shot Winner goes to Richard Watkinson & Partners and their bus advert! The photo was taken by our Sales and Commercial Director, Mike Terry and captures the bus advert at work whilst in a coffee shop. This photo proves just how eye-catching and unavoidable bus advertising really is!

Richard Watkinson & Partners is one of Nottinghamshire’s leading independent chartered surveyors and estate agents. Specialising in the sales and letting of residential property across Nottinghamshire, Lincolnshire, and Leicestershire, they pride themselves on producing good quality sales particulars. Their aim is to encourage viewings  Read more »

Bus Advertising in the North East

This month’s Campaign of the Month goes to Pickering Nook garage who currently use bus advertising in the North East to promote their garage business with this wonderful Twinliner bus advert.

Pickering Nook garage is a small but busy MOT Centre situated in Burnopfield, County Durham. Richie Gallon, the proprietor, has been in his premises for just under four years and they have become a well-established automotive repair centre covering a range of motoring needs.

Richie has been using bus advertising for the last year and has had good results so when our Regional Account Manager, Lottie, contacted him about his renewal he was more than happy to go ahead. Read more »