Targeted Advertising

Bus advertising can be used in a variety of different ways. Whether it’s a brand awareness campaign or more targeted advertising you’re aiming for, buses can reach a vast audience on a regular basis – all of which results in your business gaining the best exposure possible. This photo of Granite Transformations shows this fact perfectly! The photo was taken by our Regional Account Manager, Mel Sharpe, whilst walking around the busy streets of Leicester. 

Granite Transformations was first established in 1996 and has since grown rapidly. Their expertise in kitchen and bathroom makeovers has made them a worldwide brand; fixing around 8,000 kitchens and bathrooms a month! They cover every aspect from design to installation, making them true experts in their field. Read more »

West Midlands Advertising

This month’s winner of Campaign of the Month goes to the very deserving Motorserv-UK with their West Midlands advertising campaign on their local buses.

Motorserv-UK is a family-run motor business serving in Solihull and the surrounding areas in the West Midlands. Their aim is to provide customers with dealer-level facilities and expertise at independent garage prices.

With a team of highly trained and dealer certified technicians, Motorserv-UK has access to all manufacturer parts and lubricants, allowing them to complete repairs to manufacturer specifications and recommendations. Block exemption regulations also mean that they are able to repair and maintain your vehicle whilst keeping your warranty intact. Read more »

Bus Advertising in Wiltshire

Roll out the red carpet – we’re proud to announce that bus advertising in Wiltshire is now officially underway as our first advertising campaign has just been fixed onto our new fleet partner in Chippenham, Faresaver Buses!

With an impressive count of over 2 million bus passengers per year, Faresaver Buses has over 45 vehicles in their fleet to offer bus advertising in Wiltshire, including the areas of Chippenham, Corsham, Melksham, Trowbridge, Bath, Frome and Devizes. They also offer annual student passes; always a benefit to those trying to save on travel expenses to spend on a night out with their friends! (Or, of course, textbooks and other such sensible materials…)

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Brand Awareness

This month’s winner for our Campaign of the Month award goes to Robin Hood Energy and their fantastic Brand Awareness campaign using Double Deck Mega Rear Adverts.

Robin Hood Energy has been a client of ours since 2016 and has used a variety of different panel types for their many campaigns, ranging from bus T-Sides and Supersides to Tram Super Squares, Tram T-Sides and 6 Sheets.

Their most recent order was for 4 Double Deck Mega Rears on Nottingham City Transport as they want to increase their brand awareness in the Nottingham area. Double Deck Mega Rears showcase your brand across the entire back of the bus, which results in an unavoidable ‘road block advert’ for drivers and pedestrians alike. This campaign for Robin Hood Energy utilises the space perfectly and displays their brand to its full potential; powerful brand awareness perfection! Read more »

Unmissable Advertising

Bus advertising is a fantastic medium for reaching potential customers with unmissable advertising because the audience options are endless. From smaller, interior bus advertising sites to a fully-wrapped double-decker bus, you can target your audience with a high frequency, creating a repetitive message out in your designated area.

This photo of Cafe Mash, our winners for this month’s action photo of the month, highlights this fact perfectly; buses are quite simply everywhere! They, therefore, provide high-impact advertising to a vast audience on a regular basis. What’s not to love?

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Nottinghamshire Police Recruitment Advert

Nottinghamshire Police has been a client of Adverta’s for around six years now and chose to publicise their latest recruitment drive with a variety of tram stop and bus advertising.

The Force aimed to recruit from the widest pool of people, including individuals who can speak other languages, understand other cultures and lifestyles and are willing to benefit the local community. They targeted hard-to-reach communities and ran an outdoor advertising campaign for recruitment.
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Advertising on a Budget

Do you need to raise awareness of your shop’s location or brand? Do you love the idea of seeing your advert on a bus in your area but are unsure where to start with advertising on a budget? We are currently managing an advertising campaign for no less than 10 shops on one bus advert in the Leicester area!

Amy, one of our Account Managers, had attended a pre-booked appointment in Leicester and decided to head to nearby shops afterwards to promote bus advertising in the local area. The area is known as Stoneygate shopping district, based on Allendale Road and Francis Street, and houses around 50 designer shops and eateries with free parking available. Read more »

Advertising in the North East

It’s a double victory for Durham Cathedral this month at Adverta’s Head Quarters! Not only have they won Campaign of the Month, they also stole the show in our Photo of the Month competition as well! This winning photo was taken by Lottie; our RAM that handles bus advertising in the North East. It captures the Durham Cathedral bus next to the set for the new Avengers film! Has advertising in the North East ever been so high-profile?!   Read more »

Effective Advertising

Walk into a town or city and really stop to look around; you are instantly ambushed by messages. These may come from shops trying to tempt you in with the idea of a special offer, events being advertised on flyers in shop windows, or companies simply advertising their brand.

The first couple of times that you see an advert, your subconscious may catch it but not register it fully. It could well take a few more times for you to really take notice and be able to recall seeing the advert or message within it.

The New York Times best seller, ‘The Audacity to Win’ by David Plouffe (Barack Obama’s 2008 campaign manager who ‘marketed’ Obama to the public Read more »

Nottingham Tram Advertising

This month’s advertising action photo winner is the Nottingham Tram Advertising campaign by Jet 2 with this flying high bridge picture. The photo was taken by our Sales and Commercial Director, Mike Terry, whilst walking around the busy Nottingham city centre.

Ranking as the UK’s third largest holiday operator, Jet2holidays offer protected packages for holidays and city breaks. They have various tempting destinations, including Europe, the Mediterranean, and The Canaries. With 1000s of hotel options available you can choose the perfect place for you. Not only that, the whopping 22 kg baggage allows plenty of space for all those essential holiday treats! Read more »