This month’s title of Action Shot Winner goes to the hotel Radisson Blu. The photo was taken by our Regional Account Manager of the North East, Lorraine. This photo proves how unavoidable a bus advert is, providing high impact advertising on a regular basis.
Located on the banks of the River Wear, the Radisson Blu is an iconic, stylish and sophisticated hotel in the city centre of Durham, offering perfect views of Durham Cathedral and just one mile away from the train station and Durham Castle. The hotel features 380 unique hotels, either already open or coming soon. It is described as the perfect place to unwind, explore Durham’s historical and cultural charms, dine and shop, before taking a short walk back to your room.
Radisson Blu offers spacious facilities including an event area, Collage restaurant, on-site car park, Pace Health Club and much more. To find out more, please click here.
Outdoor Advertising – Bus Advert Campaign
Radisson Blue took out one Twinliner and one Streetliner bus advert on one of the many bus fleets we work with, Scarlet Band, last August for a 12-month duration. The buses run on random routes which create exposure across various areas of Durham for a long period of time, attracting a wide variety of potential visitors.
The Streetliner bus advert delivers the key message at eye-level to both pedestrian and vehicular audiences alike. The Twinliner bus advert is an excellent way of reaching consumers at the point of sale on the high street, which is shown in this image. This picture captures the fact that bus advertising can be seen everywhere by anyone and is unmissable.
Bus adverts allow getting your business, event, or message to get out to residential areas as well as cities and towns, creating the ultimate billboard effect; a moving platform to showcase your brand.
Buses are on the road between 10 and 18 hours a day, up to seven days a week, what better way is there to get your business noticed?!
Key Bus Advert Statistics
· 29% of all adults use the bus for at least one hour a week and the average bus journey lasts 30 minutes. (Source: TGI)
· 79% of all consumers across Britain prefer buses with ads. (Source: Road to Enlightenment: QMedia)
· 74% of people in the regions agree that buses are an important part of the community, giving businesses who advertise on buses a positive relationship with the local population. (Source: Road to Enlightenment: QMedia)
If you want to find out more about affordable, bespoke bus advertising packages, contact us today for a free, no-obligation quote.