Bus advertising in York has never looked better! This campaign won over the staff of Adverta for its striking and bold colour on board, so much so that it has won Campaign of the Month for November!

Christmas at York Museum Gardens is a brand new and exciting Christmas attraction, making this time of year even better for Yorkshire. 

Bus advertising in York Christmas at York Museum Gardens

The historic York Museum Gardens are going to be transformed for the first time ever into a magical after-dark experience. Illuminations and special effects are seen whilst music plays to get us all in the Christmas spirit.

Lunchbox Theatrical Productions, leading international producers of live entertainment, have joined forces with Raymond Gubbay Ltd, world-renowned producers of illuminated Christmas trails and events in the UK and who is the mastermind behind Yorkshire’s Winter Wonderland and THOR’S tipi bar, to bring us this creative family event.

Situated on Museum Street in York, the event opened on Thursday 16th November and runs until 1st January 2018. Upon arrival, you are greeted with the spectacular sights and sounds of Christmas set across 10 acres of stunning botanical gardens. Activities including a vintage funfair ride, food stalls, UV face painting and food from the Yorkshire Pudding Pie Company so there is certainly plenty for all the family to enjoy. Combine this with a day in York completing your Christmas shopping and you’re onto a winner!

To book your tickets, click here.

 

Bus Advertising in York – The Campaign

Bus advertising in York Christmas at York museum gardens

York Museum Gardens chose to utilise bus advertising on York Pullman buses with twelve Superside bus adverts over a two month period. These bus adverts run throughout the whole of York to promote their brand new event to a wide audience from different areas of the city. The bus advertising element of their marketing strategy runs alongside a successful social media marketing campaign, resulting in a high level of public awareness.

Superside bus advertising panels are a great option as they are seen by motorists and pedestrians alike. Another fundamental feature of Supersides is that these huge 20ft long posters are impossible to get lost within crowds in city centres; they are above eye level, so exposure is at maximum output.

York Pullman Bus Company Ltd

Adverta is delighted to now have the first bus advertising campaign on the York fleet, York Pullman Bus Company Ltd. With a fleet of 30 buses covering a wide area of York, we are excited to get more clients on board these buses to target the local York audience.

Key Statistics

  • 29% of all adults use the bus for at least one hour a week and the average bus journey lasts 30 minutes (Source -TGI)
  • 79% of consumers across Britain prefer buses with ads (Source – Road to Enlightenment: QMedia)
  • Over half the adult population has seen advertising on the side of a bus in the last week and 90% of people live within five minutes of a bus route (Source -TGI)

 

If you want to find out more about our affordable, bespoke bus or tram advertising packages, contact us today for a free, no-obligation quote.

 

(Credit to Lunchbox Theatrical Productions for the evening photography)

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