Bus advertising is an amazing opportunity to build awareness of your company, no matter how big or small. It is an opportunity to drive your target audience to your business, event or website through frequent interaction with your target audience.
- Buses are on the road between 10 and 18 hours a day, up to seven days a week
- Buses can give you blanket coverage of your primary area
- Buses take your message out to residential areas, giving the mobile billboard effect
- Buses speak to shoppers, workers, and students, as well as other motorists
- Buses give your audience the opportunity to see your message time and time again
- Buses are visually unavoidable
In a week a bus can travel hundreds of miles; the equivalent of driving from Lands End to John O’ Groats. Not just that, but they do this every week of the year! The scale is phenomenal.
Just imagine how many people are in their cars behind a bus, stood on the street looking at a bus, or sat on the bus itself, right now, reading advertisements. Thousands? Hundreds of thousands?
Bus adverts are an effective way to reach a local audience through constantly reminding them about your business. You will notice the number of customers who mention that they have seen your advert whilst out and about.
Bus advertisements can be promoting local companies or they can be rolled out as part of a national campaign. Using buses give national adverts a local context to better improve brand engagement, constantly reaffirming the message that your customers have already seen on TV or online or heard on the radio.
As a nation we are spending more and more time out of the home, whether this is for work or leisure. From rears for drivers and streetliners for pedestrians, to internal adverts such as headliners and bulkheads, you can utilise the latest technology by including QR codes to push traffic to your latest promotion or product.
Buses are a great medium for advertising. With their size and mobility, your advert can be seen all around cities and towns, reaching hundreds of potential customers again and again. They target the out and about consumer with constant influence for what to buy and where to go with timetabled frequency. You’re not relying on the public to buy or read a form of print media, or turn on the radio or TV to hear or see your advert. Buses are, simply put, quite unmissable.